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PAINEA VA FI AMBALATA IN FUNCTIE DE CONTINUTUL DE GLUTEN



PAINEA VA FI AMBALATA IN FUNCTIE DE CONTINUTUL DE GLUTEN       Normele europene de etichetare si ambalare a produselor alimentare ii dau peste cap atat pe producatori cat si pe clienti.
      Dupa seria contoverselor starnite de normele de ambalare si etichetare a produselor de origine animala din piete, apar alte noi reguli, referitoare la etichetarea produselor alimentare care contin gluten. Cei afectati de aceste norme vor fi producatorii de produse de panificatie.
      Conform regulamentului european, doar produsele care contin mai putin gluten de 20 ppm vor putea fi ambalate intr-un ambalaj care sa se specifice pe eticheta din 2012, termenul „fara gluten“ (imaginea de sus). Pana in prezent, brutarii respectau alte rigori si anume standardul international Codex, care presupune ca alimentul trebuie sa contina mai putin de 220 ppm, in produsul finit, de 10 ori cantitatea impusa de actualele reguli.
       Cheltuielile de reetichetare in conformitate cu continutul de gluten din produse vor trebui suportate de producatori. Mai mult decat atat, glutenul reprezinta un produs folosit la cresterea calitatii fainii astfel ca, daca acest produs va fi folosit in cantitati mai mici atat textura aluatului cat si aspectul acesteia vor fi diferite. In aceste conditii, la fel ca si in cazul ambalarii produselor din piete, tot clientul va remarca diferenta iar producatorul va fi din nou cel care are de suferit.
      Majoritatea producatorilor nu cunosc noile norme, insa cei care cunosc cate ceva despre aceste aspecte sunt de parere ca vor fi dezavantajati din toate punctele de vedere. „Glutenul este un produs care se adauga la faina pentru a-i creste calitatile, pentru ca painea sa creasca si sa fie pufoasa.   Daca parametrii de folosinta ai acestui produs vor scadea painea nu va mai fi la fel, fapt pe care clientul il va observa. Clientul face legea. Este adevarat ca fara gluten painea are aspectul celei de casa, insa clientul s-a dezobisnuit si cere alte produse. Inainte ca aceste masuri sa intre in vigoare ar trebui reeducata lumea pentru ca producatorii sa nu iasa in pierdere. Ne vom trezi cu produsele date inapoi. Ca sa nu mai vorbim de cheltuielile de reetichetare care fiind suportate de producator, cu siguranta vor creste pretul painii. Poate si cheltuielile de promovare a noului produs o sa fie tot pe cheltuiala producatorului“, sustine Lucia Cara, director al unei firme aradene producatoare de paine.


Data adaugarii: 20.02.2009 Sursa www.glsa.ro
   
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