REGLEMENTARI PRIVIND AROMELE DESTINATE UTILIZARII IN PRODUSELE ALIMENTARE

      REGULAMENTUL (CE) NR. 1334/2008 AL PARLAMENTULUI EUROPEAN S I AL CONSILIULUI din 16 decembrie 2008 privind aromele si anumite ingrediente alimentare cu proprietati aromatizante destinate utilizării in si pe produsele alimentare si de modificare a Regulamentului (CEE) nr. 1601/91 al Consiliului, a Regulamentelor (CE) nr. 2232/96 si (CE) nr. 110/2008 si a Directivei 2000/13/CE, informeaza www.foodnavigator.com, intr-un articol preluat si adaptat de www.rompan.ro.
       Prezentul regulament stabileste norme privind aromele si anumite ingrediente alimentare cu proprietati aromatizante utilizate in produsele alimentare in vederea asigurarii functionarii eficace a pietei interne si a unui nivel inalt de protectie a sanatatii populatiei.
       Conform operatorului de sondaj Mintel, cea mai populara mentiune facuta in 2008 pentru noile produse alimentare a fost cea de "natural", avand in vedere ca a fi hranitor si pur au devenit noile idealuri ale alimentatiei sanatoase.
      23% dintre toate produsele noi lansate in 2008 revendica termenul de „natural” (cercetarea a inclus in aceasta categorie si " fara aditivi/conservanti", "organic", "cereale integrale"). Mai mult, Marea Britanie este liderul in ceea ce priveste folosirea termenului „natural”, 36% dintre produsele noi lansate avand marca si acreditarea de natural.
      Valul lansarii produselor naturale se explica prin faptul ca producatorii de alimente realizeaza ca „natural si pur a devenit idealul in ceea ce priveste dieta, deoarece consumatorii cauta o nutritie veritabila, holisitica, in care sa poate avea incredere.”
      Iar „datorita contextului economic care conduce catre o viata mai simpla, ne asteptam ca producatorii de alimente si bauturi sa continue sa se axeze pe produse naturale si in 2009” a mai adaugat expertul.
       Cercetarile au relevat faptul ca termenul natural este cel mai utilizat comparativ cu termenii „convenabil”, „etic si ambiental”, care au aparut intr-un procent de 12% respectiv 5%.
       Synergy, o companie producatoare de arome, afirma ca noul regulament EU privind aromele nu ar trebui sa cauzeze imediat panica printre producatorii de alimente, dar exista unele aspecte ale legii care sunt deschise interpretarii.
      Regulamentul este parte integranta din Food Improvement Agents Package (FIAP) care a fost adoptat la sfarsitul anului 2008 si a intrat in vigoare la 31 decembrie 2008, fiind publicat in Jurnalul Oficial al UE.
      Steve Morgan, directorul comercial al companiei Synergy , a precizat faptul ca desi sunt unele schimbari importante in special in domeniul fierbinte al aromelor naturale, nu este necesar sa se treaca imediat la actiune.

      Gata cu notiunea de „identic natural”

       Unul dintre cele mai importante aspecte ale legii este acela ca aduce un nivel de claritate si stabilitate termenului „natural” separandu-l de „identic natural” si „artificial”. Aromele „non naturale” sunt acum doar „substante de aromatizare”. Aceasta este o arie in care Synergy incepe sa actioneze, datorita faptului ca e necesar sa schimbe denumirile astfel incat nici una sa nu mai fie „identic natural”. Pentru ca sunt mii de astfel de situatii, adaptarea se asteapta sa se faca intre 1 an si 18 luni.
        Cererile clientilor adresate companiei sunt in proportie de 90% pentru arome naturale. Cu toate ca exista o anumita contradictie pe piata – aceea ca aromele naturale sunt mai scumpe decat cele identic naturale si comerciantii sunt influentati atat de cost cat si de solutii pentru arome naturale - Morgan nu crede ca acest lucru va fi un impediment important. El preconizeaza ca nici macar criza financiara nu va incetini trendul pentru arome naturale.

      Denumirile aromelor naturale

      Un alt element semnificativ al noului regulament se refera la etichetarea aromelor naturale de exemplu „aroma naturala de capsuni”. In acest caz 95% din aroma trebuie sa provina de la sursa mentionata. „Daca poti accepta principiul este bine, insa este greu de realizat ”. Oricum cand aromele naturale sunt asociate cu alte arome cum ar fi „aroma naturala de capsuni cu alte arome naturale” este necesara o interpretare. Regulamentul spune ca doar aroma precizata trebuie sa fie identificata, dar pentru a indeplini aceasta cerinta cu acuratete, la nivelul companiei trebuie facute o divizare de la caz la caz a aromelor.
       Morgan crede ca aceasta abordare este „curioasa” , iar o parte dintre companii vor incerca sa o exagereze. Nu crede ca industria va avea o pozitie coerenta comuna. „Toate companiile cauta avantajul comercial, lasand loc pentru interpretari”, a afirmat acesta.

Data adaugarii: 05.02.2009 Sursa www.rompan.ro

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